Triple Pane Vinyl Replacement Windows and Patio Doors
Peter L Brown Company Just Triple Pane Windows, Inc Rescom Windows and Doors
Connecticut Northern New Jersey - NYC Massachusettes
"Spectacular Performance is Always Preceded by Unspectacular Preparation!!"
First and foremost we'll try to keep this as short as we can. The problem will be proving this, since it is always much more difficult to prove the truth, then prove a lie. Ask any ethical lawyer and they would most certainly agree, proving the truth is hard. Secondly this article is geared to why people buy double glazed windows when triple glazed is what they need. Notice we didn't say, "what they want" or "what they should buy." We said "triple glazed it what they need."
There is a great historical comparison we can make with the documented facts about radial tires and the truth of why it took so long for them to become common place in America It's not that we didn't have tires being made In the USA, we did. So Why did it take all most 4 decades to change America's view on what they really needed. Read this unedited link,
it just may open your eyes to further understand that there is a reason double glazed windows are sold and even endorsed by many, ...as was the bias-ply tire once upon a time.Let's work backwards, Replacement Window Sales People:
Someone once said, "Nothing happens until someone sells something". This is as true a statement as there ever will be and one of the reasons double glazed windows are often sold. When a person is hired to be a replacement windows sales rep selling for a window retailer (home improvement companies) they are usually trained. Some by the company that hired them and other's are trained by a manufacturer reps for the replacement windows the trainee is going to sell. During the training process every new hire will ask, "what about XYZ's replacement windows?" The most common response from the hiring company or the replacement windows manufacturers' rep is, "We sell "OUR" window, not 
XYZ's window, if you're going to be in replacement window sales you best learn to sell what you have and don't worry about the other guys window". Further adding, "Anyway the homeowner you will be selling our replacement windows to won't know any better, so Mr Trainee you sell what you have and make it sound like the best window on earth or get out of sales." Since there are many more double glazed replacement window manufacturers you can see how this mis-information gets its roots. When you are in "direct sales" selling a commodity item there are only two paths you can go down.
One is price. Meaning you sell on the fact your company offers the lowest prices. Let's not forget 99% of replacement windows sales people get paid by commission on the sales they make. Well then logic tells us that if you sell at the lowest prices the sales rep is getting a lower commission and has to sell a lot more windows to make even a modest income. Hence the many fabricated stories of how great and wonderful double glass replacement windows are, ...they're so good and so energy efficient, ...etc, etc, its all BS, just words with no meaning and little support. All the sales rep is trying to do is make a living to support his or her family and all the rep knows is what he or she was told in training. Sales people don't start making-up things until they are in the business awhile and learn that what they are selling really isn't as good a product as they were once told. You can figure out the rest..!! More fabricated stories of how great their inferior replacement windows are.
The second way to sell a commodity item in "direct sales" is BE DIFFERENT. However this method is only for the brave and courageous replacement window dealers and manufacturers we spoke about. Making a commodity item different is challenging to say the least. Superior features and advantages must be added in the manufacturing process and design stage. Being different is more expensive, as we found out from the radial tire history story. If you were to ask Jack Welch former CEO of General Electric how did he take an 80 million dollar company and 
turn it into a 80 billion dollar company in just twenty years, his answer would be... Differentiation, he has publicly said this many times. However the sales and manufacturing of replacement windows has only seen this difference in small amounts. According to Marc LaFrance at the Dept of Energy and designer of the R5 Window Program (now known as High Performance Window Program), triple glazed replacement windows make up only 3 to 4 percent of the entire window market place. Mr LaFrance is totally committed to change the American mindset and make triple glazed replacement windows common place. But how are we going to do it?
Triple Glazed Industry Welcomes Governments New Attitude ....However..!!
Mr LaFrance of the Dept of Energy (DOE) has developed a new program called the 'R5 Volume Window Program'. (aka High Performance Window Volume Purchasing Program) In our opinion the first mistake was using the word "Volume" in the name of the program. It sends a message as if a lot of windows must be warranted. There is no volume required in the program, not unless you believe 20 windows is a volume. They used that word meaning the DOE's plan was to change the amount of manufacturers that offer triple glazed windows, this was a bad choice of langauge. Any consumer can purchase replacement windows from the Program as long as the order is for 20 windows or more, not very much of a volume, ..would you say? Anyway it has been discuss in many round-table conversations amoung replacement window manufacturers, suppliers and dealers that the DOE's plan will never work in the way they are trying to do it and we agree completely. But it is a beginning. So now a new method of selling R5 Replacement Windows has began right here from this web site. By allowing consumers to find triple glazed replacement window dealers easier and with much less expense from the dealer, prices will go down. Supply and Demand always relates to lower costs.
Window Manufacturer's, ...what's their story?
Let us go back to the first use of a new word "thermal windows', This term is rarely used any longer and when it first appeared in sounded cool "THERMAL WINDOWS" say it again "THERMAL WINDOWS", it even made some people feel smart just saying it, but not many people knew what it meant back then. They were the first insulated windows, the beginning of it all. Let's put two panes of glass together, it has to be better the single glass when making a
window, WOW what a great idea and the window business took off. But that didn't start here in the United States, it was Europe that made the first thermal pane replacement windows and not soon after available here in the US. But just think for a moment. It doesn't take a rocket scientist to figure out there is more glass in the world then most any other man-made product. So to some it looked like a great business to get into and the so-called manufacturers didn't have to make anything to get into the business. They are really replacement window fabricators as they should be known as, since all that is needed to get started back then was to purchase the vinyl in lineal foot amounts, buy sheets of glass and some hardware. We know there are no replacement window makers who extrude their own vinyl and makes their own glass. We say vinyl because this is the material most commonly used, however fiberglass and composite materials along with wood are also being used for the frame around retrofit replacement windows. This was long ago in the beginning around 1970ish. but please understand that when the first "thermal window" was made others were already starting to think of three and even four panes of glass. What the fabricators learned real fast was they needed a better glazing system, the method of sealing two panes of glass together and NOT GET CONDENSATION between the two layers of glass. Not to mention the amount of fingerprints that appeared in the earlier built replacement windows. This is where the "fork in the road" came for most everyone in the replacement windows fabricating business. This was the "Differentiation" the leaders in the replacemet windows industry were looking for, simply a better product that out performed the commodity products that seemed to be everywhere.
It was so difficult to seal two layers of glass back in those days, who in their right mind was going to attempt to seal three panes of glass..!! When condensation appears between the layers of glass it's called "failed glass". This glass package became known is an insulated glass unit, thus the term IG Unit was coined. This is where the brave and courageous made their decision to be different. Not long after so many manufacturers were in the replacement windows business that all of sudden new machines were being made. Fusion welding for the vinyl corners in the master frames and sashes, then four point welders were on the scene. The glass optimizing table was made, which saved 33% of the broken glass from the original way thermal glass was made into IG Units, thus saving every third truck load of glass fabricators were ordering. The automatic glass washer that cleaned the glass so no more fingerprints were viewed in the IG units and many other technologies for making replacement windows began to surface. The replacement window business became an INDUSTRY. But wait only a handful made the leap to triple glazing most stayed with double glass because this new machinery costs an awful lot of money and the equipment to build double glass units wasn't even pay off yet. So double glazed replacement window manufacturers stayed with what they had originally purchased.
On the other hand triple glazing machinery can build either product and that is why we are where we are today 2010.
Technolgy Caught Up ...most Double Glazed Fabricators Couldn't Afford it
Double glass windows appear most every where these days, big box stores, supply houses and replacement window dealers such as window and siding companies and remodelers, WHY? Well beside that fact the Replacement Window Industry is inundated with these double glazed inferior products, they don't need a highly trained well educated sales force, they are by all means a commodity with very little if any features or advantages to speak about. With 140,000,000 residential dwelling and an average of 16 windows per dwelling you do the math, WHAT A MARKET..!! So these double glazed replacement windows are mostly cheaply made and less expensive to sell. And what we do as a society, is take the path of least resistance and buy cheap worthless inferior replacement windows which is a very big mistake. This is why the triple glazed replacement window industry is more expensive, it takes smarter, braver, more courageous people willing to spend more on their factories, advertising and lead generation to get the word out in two ways. One is to prove how meaningless double glass is and second is to prove that triple glass is in the homeowners best interest. It shouldn't be that way, but sadly it is. There are about 25 replacement window retail company's in North America that offer nothing but triple glass replacement windows and patio doors. Funny thing is, we all know each other and our customers are all better for it, their homes are warmer in winter, cooler in summer with much less noise population while creating an enviornment within the home's of peacefulness and security. And how do we know this fact. ....Our homeowners tell us and thank us everday.
